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Lao Gan Ma of Chinese food

  As a Chinese, I would like to know, foreigners will be purchasing Chinese things in other words, what is the most popular Chinese things foreigners like. According to the comment of foreign friends who live in China, as far as I know, there is a product that has been evaluated by many foreign friends ,  that is 'Lao Gan Ma'  a kind of  Chinese seasoning sauce or Cooking sauce.

Yes, that's it, selling 1 million 300 thousand bottles a day in China. In China, only a bottle of 8 yuan.
the foreign friends 's comment on Amazon.com site :




Amazon is described as "Lao Gan Ma":
  There is no denying the fact that Chinese produced 'Lao Gan Ma' licensing chili we eat the taste is rich, the most delicious sauce.Coke yellow pepper, deep fried garlic, onion, mixed with soybean and peanut sauce, all this makes the unique taste and sense of taste, plus a little pepper in Sichuan, to stimulate your taste buds.
  Amazon buyers MzZavala: This is a dangerous and attractive taste, I warned you oh!I want to find a taste similar to what I have tasted in a Sichuan Restaurant of China.
  Amazon buyers: I have already tasted 20 kinds of sauce, this is a so far. I love the Amazon website called it a "taste rich" -- I agree with. In this  sauce, chili oil, soybean, peanut and pepper of the wonderful fusion.Spicy moderate, not that South America has a terribly hot pepper, spicy, and more like a warm, soft, spicy heat. I love not release of its mouth, can be directly from the pot spoon to eat.(This appetite is heavy, ahaha)
  Before the United States "Losangeles times" invited 2 chefs and 1 delicacy critics, Blindfolded, on a variety of sauces to choose ranking.As a result,The "Lao Gan Ma" sauce deus ex, was rated the best.
The rater said, "old godmother" rich taste, taste like "a spoon to eat three dishes".


In China's largest B2C e-commerce platform——JD.COM, Evaluation of not less than 1 million.High praise rate, no wonder foreigners also like to try.




Why 'Lao Gan Ma' can get so much praise?
1. In essence, the old godmother all market behavior and miracle, is relying on its strong product, its products to provide consumers with the ultimate user experience.
The old godmother made a hard effort on the product, from the procurement of raw materials, production technology, sales, enhance the sauce category industry standards. Food fight, the most important thing is the taste of the challenge, the first is to seize the most common taste.Ensure customer value, the quality of the ultimate.

2. Pricing is also positioning: the most favorable price area.
With the 'Lao Gan Ma' flagship product, for example, are mostly concentrated in the 7-10 yuan mainstream consumer range (In China region, Other countries will have different). The similar products based on other brands, prices can only choose to avoid.Either high price or low price, are difficult to contend with the 'Lao Gan Ma'.

3. Good sales channel and market layout.
Guangzhou is the regional market Chinese old godmother started, and then gradually expanded to the whole country, and finally extended to overseas.However, there is no advertising in any media.
It all depends on the natural recommendation and word of mouth communication between people, and good reputation.Deal with Dealers , use the 'spot cash' model, they must first pay, in order to get the goods.

The 'Lao Gan Ma' success is the product of thinking of success, is the source of all marketing products.
Related Reading
  Would you like to know which Chinese products can be recommended to your friends? Click on this blog: http://blog.viewch.com/2017/02/recommend-to-foreigners-of-chinese.html


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