The recommended website operation strategy, is very silly, but the cost is very low, but very effective, can be said to be always try; This sorting, with everyone communication;
1. lucky draw
Lottery is the most commonly used promotion method of group purchase website and newly launched B2C mall. It is often visible that registered members can draw lottery;
For this kind of activity, actually, it doesn't matter whether the prize is there or not;
The important thing is that the registered members have to use some of their own real Email, after the registration needs to be activated, so that their Email contact information to the mall operator,
Then he can send emails every day recommending promotions at his store.
In fact, there is no big prize, who knows, even if there is, you will certainly not win, most of these activities are just for show, the purpose is to attract registration and collect Email for future mass Posting.
2. Auction (seckill)
Secakill auctions are the most popular online shopping activity these days, but anyone who knows anything about programming knows that you can control the results of secakill by tweaking the program.
Business operation seconds kill, generally divided into two kinds:
One is really seconds to kill activities, seconds to kill the goods are generally cost price, under the premise of the seller will not suffer a loss (deducting the cost, a few yuan a few hair), in order to go, the taobao most often organized;
The second is false seconds to kill, the so-called seconds to kill, the real customer simply seconds to kill, the time is up, the business seconds to kill the system can be pre-set to replace the list of vest can be;
But whether it is true or false seconds kill, will attract a lot of customers' eyes, the main purpose is to make publicity.
3. big sales, discounts, big fights
Case: The book war between Dangdang and Jingdong Mall;
Some time ago dangdang and Jingdong mall book war, it can be said that the city is full of wind and rain, but in the end who is the winner who is the loser, really important?
If you carefully study the discount books of the two shopping malls, it is not difficult to find that Dangdang discount books, Jingdong Mall will not discount, Jingdong Mall discount books, Dangdang must not discount;
Both stores are playing the "error difference", taking out a book to advertise a discount, in fact, most books are profitable; Real industry people all know that the procurement of books are on jins, jins on tons of procurement, and then on this to sell, how can lose money?
It can be said that false promotion is true;
However, dangdang and Jingdong mall quarrel, the price of the hype, but let the two companies and the BOSS to earn all the fame and traffic, the income of the quarrel than the promotional activities to bring more traffic, really doubt, the two bosses discussed the hidden rules in advance.
4. All free shipping, promotion
Great promotional activities hit the slogan of the whole audience package mail, but seriously look, the price is about 100 yuan, 100 yuan above, I stupid, is not originally full of ** on free freight?
It doesn't matter what the slogan is, women are all crazy about shopping, the important thing is to let the loser beauties have a reason to spend money, you tell her, let her because of "cheap", "discount", "promotion", "free shipping" these reasons, spend money out.
5. At a discount
Many sales promotion activities with several discount promotion, such as 3 discount, 5 discount, 7 discount and so on, but if you go to a careful study, the key problem is in this "up" above;
Taobao supermarket opening activities, breeze paper 3 fold up promotion, I am very happy, bought 3000 yuan of paper, thought a big profit, go back to the supermarket, silly, with the supermarket price is about the same;
Call taobao supermarket to ask, customer MM very politely said, we xx paper original price 30, the current price of 9 yuan, is indeed 3 fold ah, activity is 3 fold, but this paper is 3 fold, other discounts slightly less;
Everyone in the industry knows that the wholesale price and channel price of leather goods, clothing and cosmetics are about 40% or even 20% of the retail price.
Shops rarely sell at the retail price; So it is often found that buy a suit, marked thousands of yuan, actually sell hundreds of yuan; But if the discount price is according to the price of the nameplate discount, what does it matter, originally discount stores are selling discount prices
It doesn't matter how much the discount is, what matters is how much the average discount is, and more importantly, how does the discount work out?
6. Shopping cashback
Great mall activities, buy 100 back 100, buy 500 back 1000.
In fact, cashback is in the member account of the mall, and most of the cash coupons can not be used up all at once, but can be used up several times. Cashback not only won't make the merchants suffer losses, but also allows customers to come to the mall several times.
7. coupon
In fact, the role of promotional coupons, similar to cash back, are a way for businesses to attract customers.
Conclusion:
Either way, there will always be people who will buy it, even though they know it won't really save money, because many people, especially women, really need a reason to spend money.
No matter what kind of sales promotion, are in the use of human psychology, with the customer to play psychological warfare, once the customer's psychological defense is broken through, this is a really successful marketing activities, no matter the promotion is real promotion or false promotion;
Sometimes drunk weng's purpose is not wine, and people greedy for small cheap psychology, the psychology of curiosity, lucky psychology.
