1.2016 years, China's e-commerce market transaction size over 20 trillion, the growth rate was essentially flat with last year。
2. Mobile shopping market concentration is still high, 2016 Ali wireless still ranked first, accounting for 82.6%.
3.Online shopping portal to the transfer of content platform, cross-border, vertical industry startups rapid development;
The top e-commerce platforms in China are JD, Tmall, and YHD in 2016 according to Kantar Retail.
China's e-commerce and the United States have many similarities, such as the size of the market are large, after a rapid development process, and so on. However, the difference between the two is even greater.American Express is very fast, but the cost is very high, the Chinese express fee is very low, but the distribution is slow;
American consumers when shopping online, often get information from the web page and often do not communicate with the seller, click on the purchase. but, the Chinese consumer shopping basically talk to the seller for a long time will be a single purchase.U.S. online sellers can basically guarantee the quality of goods, while the Chinese shop full of all kinds of fakes;E-commerce in China, there is greater development opportunities and challenges.Once the time is ripe, will usher in explosive growth,Backward industries will be eliminated, in line with the needs of users will grow.For example, when the holidays, or large-scale promotional activities, logistics has become the bottleneck of the e-commerce.The main reason is also related to people's shopping habits.
When the foreign e-commerce into China, the result is not good, or even failed？
1. Complete copy of their mode to China, so that The climate does not suit one.And China's e-commerce environment is not match.
Amazon Chinese, Rakuten, Newegg, and other electricity providers, in Chinese by local e-commerce beyond, even forced to abandon the Chinese mainland business, there are many reasons, first of all is to completely copy the overseas successful model, did not do the localization business.They did not give full play to the ability of mainland China's local talent, they have no right to speak Chinese managers, and did not meet the needs of Chinese consumers and experience.
In the management team, foreign e-commerce enterprises are more trusting of their executives, Japan Rakuten business in Chinese after is completely dependent on the management team in Japan, from the system to the establishment of the way completely copy the successful experience in Japan.This is a direct result of the China market and cultural understanding is superficial, misjudgment of the Chinese e-commerce market, and even to the perceived slow on the market, eBay is also used to China airborne foreign executives and local executives do not trust. At that time, Taobao began to rise.
In web design, shopping process, foreign e-commerce is completely copied in the design pattern, its product classification, product search and page read, do not meet the Chinese consumer habits. In my opinion, in order to take advantage of Chinese consumer habits, foreign e-commerce sites in the design, architecture and Tmall, JD, YHD etc. there is a big gap.
2. Foreign e-commerce is not suitable for the Chinese market competition model.
For example, in the business model, eBay is charged to the seller, and the seller and buy as much as possible to prevent private communication, to ensure no loss of commissions.
Taobao's approach is always free of charge to the seller, the value-added service charges, and encourage buyers and sellers to communicate, to eliminate information asymmetry. These two diametrically opposed approach, the Chinese mainland market has given the answer
In addition, compared with China's e-commerce, foreign countries are particularly 'low-key', they are Very quiet. For e-commerce, the loss of a sense of existence, it means the loss of the user.There are many reasons for the success of the local e-commerce, for example, foreign e-commerce giant executives are more professional managers, more emphasis on short-term performance returns. The China e-commerce companies are led by the founder, more concerned about the long-term strategy and investment.For example, Chinese e-commerce has more users and traffic, big data is very valuable consumer records and comments, not only has the guidance significance to the seller's business, also can have reference for the choice of buyers, they are to improve the user experience by using a large amount of data, to bring sales growth.
2/15/2017 07:21:00 AM
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e-commerce
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